Chinese company boss treats 2,500 employees to holiday in Spain

Chinese company boss treats 2,500 employees to holiday in Spain

Created: 22 May 2016

Two and half thousand Chinese workers have been enjoying the sights of Madrid after their boss stumped up €7m (£5.5m) to take them on a Spanish holiday.
Li Jinyuan, the billionaire owner of direct-sales firm Tiens Group, chartered 20 planes and booked 1,650 hotel rooms for the party. After their Madrid visit, the workers will board four specially reserved high-speed trains to Barcelona.
On Friday morning, the Moralzarzal bullring was a sea of blue caps and selfie sticks as the group attended a “bloodless” bullfight preceded by a flamenco dancing display. The workers then enjoyed a lunch of paella and sangría.
“We chose Spain because the people are warm, friendly and passionate,” said Li Zongmin, the magnate’s son and a Tiens vice-president. “Furthermore, the food is delicious.”
France rolled out the red carpet for Li Jinyuan last year after he decided to send more than 6,400 of his employees there in what was reputedly the biggest tour group ever to visit the country.
For that mass holiday, Li, who is worth at least $5.9bn and has been ranked as China’s 33rd richest person, splashed out on 84 planes, 200 hotels and a private tour of the Louvre.

Chinese Boss Treats 6,400 Workers to French Vacation Costing $14.6 Million

Created: 22 May 2016

Tiens Group, led by Chinese billionaire Li Jinyuan, organized the vacation for half of its employees to commemorate the 20th anniversary of the multinational firm, which dabbles in everything from biotechnology to tourism and cosmetics.
The travelers took up almost 5,000 rooms in the French resort of Cannes and neighboring affluent microstate of Monaco, in addition to 140 Parisian hotels, according to the BBC. The Asian sightseers represents France’s largest tour group, and were treated to a private tour of the Louvre and a live performance of the cabaret Moulin Rouge.
The trip will pump $14.6 million into the French economy.
For their part, Tiens’ employees did not merely amble around gaping at France’s cultural offerings. While on vacation, they also set an ambitious new Guinness World Record for the longest “human-made phrase” while on vacation.

President Li's Profile

Mr. Li Jinyuan is now the Chairman and President of
Tiens Group Co., Ltd and the Chairman of the Board
and CEO of Tiens Bio-Tech Group (USA) Inc. (Tiens
Bio-Tech Group (USA) Inc. is listed on the American
Stock Exchange) With a business spanning over 190
global countries and regions, TIENS maintains as its
regular customers more than 16 million families and
50,000 franchised stores across the world, and has
subsidiaries or branches in 110 countries and regions.
TIENS has formed strategic alliances with world-class
enterprises in many countries.

Mr. Li Jinyuan was born in 1958 in Cangzhou, an
ancient city in northern China. When he was young, he
was full of dreams, pursuits, persistence and
determination. At the time China was carrying out the
Policy of Reform and Opening Up, Mr. Li Jinyuan
successively devoted himself to gaining experience in
enterprise operation and laying the foundation for his
forthcoming success. After being in business for
several years, Mr. Li Jinyuan incorporated Tiens Group
Co., Ltd in 1995. Tiens Group Co., Ltd. ("Tiens Group")
entered the international market in 1997. TIENS is a
multinational group specializing in bio-tech, education,
retail, tourism, finance, international trade and E-
business.

TIENS has emerged as a global company, and is a
pioneer and innovator in the direct selling industry. Mr.
Li Jinyuan proposed four theories, i.e., Six-Network
Interaction Theory, New Swap and Alternative Theory,
New Supermarket Theory and Operation
and Consumption Makes More Wealth to direct the
growth of TIENS.

With a business philosophy of Serving Society by
Restoring Health to Mankind, Mr. Li Jinyuan has always
kept corporate social responsibility uppermost in his
mind. Combining enterprise development with national
demand and social interest will no doubt bring benefits
to society. Mr. Li Jinyuan founded TIENS Meijing
International Charitable Foundation with 800 million
Hong Kong dollars in 2003, which aims to raise funds
for public welfare. He donated RMB 3 million in cash
and healthcare products and RMB 42 million to fight
SARS in 2003, RMB 10 million to the Chinese Red Cross
Foundation to found TIENS Charity Fund in 2005, RMB
30 million to found Li Jinyuan Charity Foundation in
2007 which was officially instigated under The China
Charity Federation (CCF), and donated more than RMB
23 million to the victims of Wenchuan earthquake
disaster area in 2008. So far, President Li Jinyuan
has donated more than 200 million US dollars to public
charities.

Mr. Li Jinyuan believes that promoting the development
of China's education is the best way to repay the
motherland and society. Mr. Li Jinyuan invested
millions of RMB to build Tianshi College at the time
TIENS was founded, at a time when a great deal of
capital was urgently needed for TIENS development.
The college, formally approved by the Ministry of
Education of the People's Republic of China (PRC) in
1999 and to be upgraded as undergraduate academy in
2008, is the only privately-owned college in Tianjin. So
far, Mr. Li Jinyuan has invested a total of RMB 670
million in constructing Tianshi college, and he plans to
keep on investing. Embracing the national policy of
Binhai New Area development, he plans to establish an
international modern university with a construction area
of more than 1,500,000 square meters and a total
investment of approximately RMB 4-6 billion.
Due to his outstanding contributions to society, Mr. Li
Jinyuan was granted the title "China Paragon Character
for Nation Comity and Progress","China Top 10
Coaching Entrepreneur", "China 2008 Top 10
Commonwealth Exemplar", "Asian 2008 Brand Annual
Man of the Year", "China Most Responsible
Entrepreneur for Society", "China Outstanding
Contribution Award in Philanthropy", "China
Advanced Character for Nation Comity", "Honorary
Doctor in U.N. Institute for Ecology and Life Sciences",
"Chinese Business Leader With Outstanding
Contribution in Asia-pacific Economy",
"International Insignia for Outstanding Chinese", "China
Top 10 Outstanding Economic Talents" and many
other honors.

http://www.tiens.co.za/index.php?option=com_content&view=category&layout=blog&id=124&Itemid=246

TIENS International Health Industrial Park and property

TIENS history – a global brand from the Orient

Tiens Group has always subscribed to the philosophy of ‘serve society by restoring health to mankind’ and actively shoulders its corporate social responsibilities. So far, the Tiens Group has donated more than 1.5 billion yuan to charity and public welfare projects.

In 1995, Mr. Li Jinyuan founded the Tianjin Tianshi Group Co., Ltd. in Tianjin, China. In the same year, the company launched into the international market, since then it has become a global enterprise with interests in many sectors including biotechnology, health management, tourism, education, financial investment
and property.

With operations extending to over 210 countries, the Tiens Group has set up divisions in 110 countries and established strategic partnerships with top enterprises.The Tiens Group now has an extensive, innovative and diverse product portfolio including health food, wellness equipment, beauty, skincare and household products. Driven by the vision of ‘Great Health For All’, a key part of the Tiens Group’s development strategy has been to expand the TIENS International Industrial Park and International University to a 4.22 km site at an investment of over RMB 17
billion (2 billion euro).

The TIENS International Health Park sits in a prime location between Beijing and Tianjin and houses product research & development (R&D), quality control and product testing, production, medical health studies, hotel and conference facilities, and much more. Today, the Tiens Group is a confident, energetic organisation pursuing its ‘Great Health For All’ strategy,
and working towards a Global Fortune 500 position. Tiens Group seeks to achieve its vision by expanding its business network, improving its service offering and refining its operations.

The TIENS Brand
Since its establishment the Tiens Group wanted to establish its own brand. So a brand strategy was devised, and brand strategy and marketing plan made TIENS recognizable around the world. At the end of 2006, Tiens Group presented its core philosophy as
‘one world, one family’ and established a long-term brand strategy.

It listed its core values as:
•Paramount responsibility

•Excellent team work

•It also introduced a new brand slogan: ‘Together we share’

•The new corporate image and brand strategy were launched at special promotional conferences in May 2007.

Tiens Group corporate brands

Brand core: One World, One Family

Core values: paramount responsibility, excellent team work

Brand slogan: Together we share

Uniting millions of families around the world and bringing them together as one is our vision