Mr. Li Jinyuan is now the Chairman and President of
Tiens Group Co., Ltd and the Chairman of the Board
and CEO of Tiens Bio-Tech Group (USA) Inc. (Tiens
Bio-Tech Group (USA) Inc. is listed on the American
Stock Exchange) With a business spanning over 190
global countries and regions, TIENS maintains as its
regular customers more than 16 million families and
50,000 franchised stores across the world, and has
subsidiaries or branches in 110 countries and regions.
TIENS has formed strategic alliances with world-class
enterprises in many countries.
Mr. Li Jinyuan was born in 1958 in Cangzhou, an
ancient city in northern China. When he was young, he
was full of dreams, pursuits, persistence and
determination. At the time China was carrying out the
Policy of Reform and Opening Up, Mr. Li Jinyuan
successively devoted himself to gaining experience in
enterprise operation and laying the foundation for his
forthcoming success. After being in business for
several years, Mr. Li Jinyuan incorporated Tiens Group
Co., Ltd in 1995. Tiens Group Co., Ltd. ("Tiens Group")
entered the international market in 1997. TIENS is a
multinational group specializing in bio-tech, education,
retail, tourism, finance, international trade and E-
business.
TIENS has emerged as a global company, and is a
pioneer and innovator in the direct selling industry. Mr.
Li Jinyuan proposed four theories, i.e., Six-Network
Interaction Theory, New Swap and Alternative Theory,
New Supermarket Theory and Operation
and Consumption Makes More Wealth to direct the
growth of TIENS.
With a business philosophy of Serving Society by
Restoring Health to Mankind, Mr. Li Jinyuan has always
kept corporate social responsibility uppermost in his
mind. Combining enterprise development with national
demand and social interest will no doubt bring benefits
to society. Mr. Li Jinyuan founded TIENS Meijing
International Charitable Foundation with 800 million
Hong Kong dollars in 2003, which aims to raise funds
for public welfare. He donated RMB 3 million in cash
and healthcare products and RMB 42 million to fight
SARS in 2003, RMB 10 million to the Chinese Red Cross
Foundation to found TIENS Charity Fund in 2005, RMB
30 million to found Li Jinyuan Charity Foundation in
2007 which was officially instigated under The China
Charity Federation (CCF), and donated more than RMB
23 million to the victims of Wenchuan earthquake
disaster area in 2008. So far, President Li Jinyuan
has donated more than 200 million US dollars to public
charities.
Mr. Li Jinyuan believes that promoting the development
of China's education is the best way to repay the
motherland and society. Mr. Li Jinyuan invested
millions of RMB to build Tianshi College at the time
TIENS was founded, at a time when a great deal of
capital was urgently needed for TIENS development.
The college, formally approved by the Ministry of
Education of the People's Republic of China (PRC) in
1999 and to be upgraded as undergraduate academy in
2008, is the only privately-owned college in Tianjin. So
far, Mr. Li Jinyuan has invested a total of RMB 670
million in constructing Tianshi college, and he plans to
keep on investing. Embracing the national policy of
Binhai New Area development, he plans to establish an
international modern university with a construction area
of more than 1,500,000 square meters and a total
investment of approximately RMB 4-6 billion.
Due to his outstanding contributions to society, Mr. Li
Jinyuan was granted the title "China Paragon Character
for Nation Comity and Progress","China Top 10
Coaching Entrepreneur", "China 2008 Top 10
Commonwealth Exemplar", "Asian 2008 Brand Annual
Man of the Year", "China Most Responsible
Entrepreneur for Society", "China Outstanding
Contribution Award in Philanthropy", "China
Advanced Character for Nation Comity", "Honorary
Doctor in U.N. Institute for Ecology and Life Sciences",
"Chinese Business Leader With Outstanding
Contribution in Asia-pacific Economy",
"International Insignia for Outstanding Chinese", "China
Top 10 Outstanding Economic Talents" and many
other honors.
http://www.tiens.co.za/index.php?option=com_content&view=category&layout=blog&id=124&Itemid=246
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