TIENS history – a global brand from the Orient
Tiens Group has always subscribed to the philosophy of ‘serve society by restoring health to mankind’ and actively shoulders its corporate social responsibilities. So far, the Tiens Group has donated more than 1.5 billion yuan to charity and public welfare projects.
In 1995, Mr. Li Jinyuan founded the Tianjin Tianshi Group Co., Ltd. in Tianjin, China. In the same year, the company launched into the international market, since then it has become a global enterprise with interests in many sectors including biotechnology, health management, tourism, education, financial investment
and property.
With operations extending to over 210 countries, the Tiens Group has set up divisions in 110 countries and established strategic partnerships with top enterprises.The Tiens Group now has an extensive, innovative and diverse product portfolio including health food, wellness equipment, beauty, skincare and household products. Driven by the vision of ‘Great Health For All’, a key part of the Tiens Group’s development strategy has been to expand the TIENS International Industrial Park and International University to a 4.22 km site at an investment of over RMB 17
billion (2 billion euro).
The TIENS International Health Park sits in a prime location between Beijing and Tianjin and houses product research & development (R&D), quality control and product testing, production, medical health studies, hotel and conference facilities, and much more. Today, the Tiens Group is a confident, energetic organisation pursuing its ‘Great Health For All’ strategy,
and working towards a Global Fortune 500 position. Tiens Group seeks to achieve its vision by expanding its business network, improving its service offering and refining its operations.
The TIENS Brand
Since its establishment the Tiens Group wanted to establish its own brand. So a brand strategy was devised, and brand strategy and marketing plan made TIENS recognizable around the world. At the end of 2006, Tiens Group presented its core philosophy as
‘one world, one family’ and established a long-term brand strategy.
It listed its core values as:
•Paramount responsibility
•Excellent team work
•It also introduced a new brand slogan: ‘Together we share’
•The new corporate image and brand strategy were launched at special promotional conferences in May 2007.
Tiens Group corporate brands
Brand core: One World, One Family
Core values: paramount responsibility, excellent team work
Brand slogan: Together we share
Uniting millions of families around the world and bringing them together as one is our vision
